Local SEO Tips You Can Use Now For improved Google Presence

Local SEO Tips You Can Use Now For improved Google Presence

A detailed digital marketing strategy uses all the tools in the toolbox, and one that is often ignored is SEO. If you’re a small, specialized business, then local SEO is key to getting the traffic you want that will drive conversion.

But how do you implement it?

If you want to improve local SEO today, 299 SEO – a leading digital agency in Houston, Texas – recommends incorporating the following into your digital marketing strategy:

1.    START BLOGGING

Content is king when it comes to ranking with Google and other search engines. Ensure your website includes a section for blogs, including content about your business and other relevant industry news. This content builds over time and provides a robust set of keywords for Google to pick up and use when ranking your site.

2.    COMPLETE YOUR GOOGLE+ MY BUSINESS PAGE

Google utilizes the information in your Google+ profile to qualify rankings, plus it’s what people will see when they search your business in google. Be sure all of your information in the profile is up to date and that all fields are filled. 

3.    BE PRESENT ON LOCAL DIRECTORIES

Is there a local chamber of commerce directory? Or maybe a local industry affiliate directory? Discover what local business directories you might be missing out on and apply for membership. These directories not only drive traffic directly from their sites, but give you a greater web presence and credibility. 

4.    ASK FOR FEEDDBACKS.

Google is now using feedback content in its algorithm to rank websites. Encouraging feedbacks builds credibility for your business, because as more people interact with you, Google places more value on your business.

5.    CREATE A SPECIALTY

You can’t be everything to everyone. When you make your target audience too broad, your messaging can get lost in the clutter. Instead, choose a more targeted audience and use keywords and language to reflect that. For example, instead of saying you are a “podiatrist in Austin,” maybe you are a “family podiatrist in Austin, specializing in senior care and children.”

Are you ready to improve your local SEO? Call 299 SEO today for a consultation, and we’ll show you how we build brands with SEO!