How to optimize for voice search
Hundreds of consumers use voice search daily. ComScore predicts that 50 percent of all searches will be voice searches by 2020. Google Home, Siri, Alexa and Cortana are just some of the alternatives that can make on-the-go shopping a breeze.
How do you keep your website content up-to-date with the new rules in voice search algorithms? Here are 8 tips:
Put Effort into Long tail Keywords
Keywords have gotten far beyond single words that writers battle to fit easily into their content. Although the particular catchphrases are still significant, long-tail keywords and phrases have become the preferred search engine targets.
What’s incredible about long-tail keywords is that they are more specific for a search. For instance, rather than search for “roofing installations,” you can maximize hitting a specific search purpose with a long tail keyword like “standing seam metal roofing installation.”
Optimize Your FAQ
Since most voice searches are all about asking questions, one way to optimize content for voice search is to concentrate on your FAQ section and be prepared to answer specific consumer questions throughout the website. Optimize this page’s content for the precise questions you already know customers will ask during voice searches. Above all, fill this page up with precise answers that will catch Google’s attention.
Think like Your Customers
Too often, digital marketers and business owners build content based on creating a specific conversion. Although you should keep your focus on these conversions, content creation should also be done with the customer in mind.
• What do your customers need?
• What value does your content provide?
Your content is the online voice of your brand—remember the “customer service” value of your site’s information for your customers!
Don’t Just Think of Voice Search for New Content
The ongoing decision to create content with voice search purpose doesn’t mean that you should disregard the search ability of your site’s other pages. While you want to keep your content optimized for desktop and mobile searches, updating older content for voice search should become a priority.
As you concentrate on the push for voice search, look through your site and discover places where long tail keywords and conversational language can be placed in your content. This will help transform your site as a whole into a hub for searches that reaches customers from every possible angle.
Page Speed and Mobile-Friendliness
If someone is using a voice search, they are most likely in a rush. Ensure your website reaches these customers by dominating its page speed optimization. You always want your site’s speed to be up to mobile standards, so dedicate your site to being mobile-friendly right out of the gate. Since most voice searches are done from mobile devices, a mobile-friendly site that’s up to speed gives your brand a higher possibility of showing up in results.
Don’t Jump Into Voice Search Alone!
Sometimes concentrating your efforts on optimizing content for voice search can be overwhelming. Without relevant keywords, extensive knowledge of the target audience, or the right tools to optimize a site as a whole, many local business owners will quickly end up needing some assistance.
This is the point where asking for help can only give your brand the boost that it needs for success. Let the experts at Houston TX, 299 SEO be the assistance that helps you to nail the technicalities of Google’s recent algorithms. Contact us today to schedule your free consultation.