Before we get started, I want to let you know that if you are outsourcing your website projects to any
professional, they should be on top of their game because these are very basic website tips that applies
to real estate and non-real estate websites. These tips are also very basic and the first 4 should be able
to be fixed by anyone with the right access.
1. TEAM AND PROFILE PHOTOS
A professional photo makes you stand out from the crowd. It’s advisable not to use Facebook profile
photos in a professional environment. High quality phone cameras are now used to take professional
photos for your business or brand. All you need is some natural lighting and your photo will be more
professional than your social media pictures.
2. EMAIL ADDRESSES
Few years back, publishing an email address on your website to prevent spamming wasn’t normal, our
email providers are professionals at fighting spam so email addresses are good to have. Some websites
force people who are wishing to contact the agency to use a web form which many customers and
prospects might not like.
Displaying images that are stretched out of proportion isn’t advisable. It will make it look horrible
leaving a bad first impression.
If you must fill a space using an image, you can edit it first by cropping it to get the actual size. Also avoid
over enlarging images to maintain the image quality.
4. SITE SPEED
All the tips explained above can be fixed by yourself, but if you encounter a problem, you may need the
help of your developer or your hosting company.
Site speed is important for two major reasons which are user experience and SEO. The user experience
is important because if a visitor is quickly checking out agents on a Google search and can’t open your
site in the 2 or 3 seconds, they will move onto your competitors. I’ve personally recently experienced
7s+ delays on two large franchise sites and I thought their website had problems.
The speed of your site has effects on your SEO. Google prefers to rank faster pages higher than slower
ones so that it too can provide your prospects with a better experience. Google’s Page Speed Insights
will give you suggestions on how to increase the speed of your website.
You can go to https://developers.google.com/speed/pagespeed/insights/ and enter your website to see
how it performs then send the result to your developer if you need to.
These 4 tips are some basic essentials and we look forward to blogging about some more detailed and
slightly more technical tips in the future.
Remember, your website is like your shop front for those who haven’t visited you yet!