SEO for Small Businesses: How to make it Work for You

You need Search Engine Optimization to rank your website. You’ve chosen the best company that
delivers results, so you’ve gotten to the top of the search engine results pages with your preferred
keywords. So what is next?
If you think you don’t need SEO anymore, you need to rethink. Your small business needs SEO as much
today as it did when you started.
Why You Need SEO
Gone are the days when small businesses relied on public directories to help them attract new
customers.
Nowadays, prospects are searching for businesses online and not in the Yellow pages.
So, your small business still needs to show up in the organic results for relevant searches…and you can’t
rely on listings in other online directories.
To appear on the first page of Google and other search engines, your website has to be engineered for
optimal search engine performance.
How SEO Works
SEO is the engineering that makes your website search-engine friendly, and it’s gotten progressively
more technical and sophisticated. It’s not enough to just have a website. Your website needs to contain:
• Quality content
Your website must contain relevant, value-added information for users. Your content must be tailored
to your products, services, industry, brand and etc.
• Keyword-rich and structured Meta data
Search engines focus more on text than what is published for viewers to scan or read. All the content
needs to be optimized for keyword searches and structured to render a more visually appealing
presentation in the search results.
• Search engine-preferred coding
The very architecture of your website must align with the coding practices favored by search engines.
SEO is both art and science that requires balancing both the highly technical, data-driven and purely
human aspects of search marketing.
How to Make SEO Work for Your Small Business
There are hundreds of businesses struggling to get found on search engines. Typically, the
companies/websites with good budgets get the best rankings on the results pages for highly competitive
short keyword terms, like “forex trading” or “banking reforms.”