Marketing companies must seek to get the best results when it comes to customer acquisition.
We want to convert as many of our customers as possible, so therefore we need to put everything in
place if we want to get the best results.
Why use lead generation ads?
Advertising is a traditional method used to put a product in front of people and get them thinking about
it. Technology has changed the way we advertise our products and services over the years. Social media
is one of the effective tool to get your message across to your targeted audience. It’s used in generating
leads to your business or product.
There are three reasons you would want to use lead generation ads:
1. The platform generates the leads for you, through audience targeting based on interests,
demographics, and geography. It locates those people you want to reach.
2. Lead generation ads find you warm leads instead of forcing a business to resort to cold-calling.
Social media allows us to find those people who are looking for the business service in an easier way.
Social media converts more, compared to other means of advertising.
3. Maybe your idea of generating a “lead” doesn’t have anything to do with a price point.
Remember, conversions are whatever you define them to be. Lead generation ads are also useful in
supplementing an email list or feeding into a Customer Relationship Management tool.
Lead generation ads act as any other Facebook ad up to the point of call to action. And with any
advertisement, whether it be digital on social media or on a highway billboard, the call to action is the
most important thing.
And this is where we show our level of professionalism. We aren’t waving our arms and letting people
know our clients exists. We are not concerned about getting “likes” or even “shares.” An optimized lead
generation campaign gives the business all the information they need to contact that lead ASAP and
close the door on the deal before the opportunity closes on them.