SEO: WHAT IT IS AND WHAT IT’S NOT

What does SEO mean?
SEO is an acronym for Search Engine Optimization. SEO is the process of driving real human traffic to
your website through organic search engine results.
There are many SEO techniques that can be used to enhance your website rankings in search engine
results pages. This article will tell you more about these techniques.

How exactly does SEO work?
Here’s how SEO works:
Search Engines come with crawlers that compile information from all content across the internet.
These crawlers make use of algorithms that matches data with your website.
SEO is a complex system with a quite number of factors involved. User friendly websites has a tendency
to rank higher if the search engine decides that the site is easy to read and navigate.

SEO vs. SEM
In the digital world, we have SEO and SEM. The main difference between the two is that SEM uses paid
services, such as Pay-Per-Click (PPC) advertising.
Generally, the purpose of paying the search engines is to increase the visibility of your website when you
use SEM. It all depends on the approach of your business.

What is Organic Click-Through Rate?
Organic Click-Through Rate is the proportion of searchers that click on a search engine result. Click
through rate CTR shows you how often a person will click on your search result after it is viewed. There
are different techniques that a Search Engine Optimization company can implement that will help
increase organic click-through rates in real time, we will talk more about that in the next section below.

What is a Search Engine Optimization Company?
A Search Engine Optimization company can help businesses improve their SEO techniques to better
position themselves on search engine rankings. It involves changes to content, images, coding and other
company’s information to improve SEO results.

What is the Purpose of a Google Analytics Report?
A Google analytics report is a web analytics service that provides in-depth details about your website
visitors. This powerful tool will help you understand the sections of your website clicked by visitors and
how long they stayed and other aspects related to their visit.

Why is Web Marketing so Important?
Marketing your business online involves the use of search engines, social media, videos, email, blogging
and other such online tools. Fortunately, these efforts allow you to reach out to a larger audience within
a short time.