You don’t need to be told that local SEO is very important for your business. Google searches are becoming more local by the year. A user searching from a local area is more engaged, and likely to make a purchase from your store or pick up the phone and contact you. Still not convinced? Read on and I’ll give you the rest of the story of why small businesses need to invest in local SEO.
Local Search is Only Getting More Popular
If you want your small business to be visible online, then local SEO is very important.
What’s the reason for this? It’s simply because local SEO is the search response to the speeding up of society, where people want an answer without delay.
One of the outcomes of this is a rise in the immediacy of voice search, with people asking Siri, Google Duplex, Cortana, or Alexa to complete their searches for them there and then. Nowadays, people are using voice search more and more for local searches, as the stats have shown below:
Currently, Local SEO accounts for 46% of searches already. As the move towards voice search increases local search will increase as well. By prediction, voice over searches will rise by:
Local SEO is predicted to be a trillion dollar industry in the year 2021 for only searches done on mobile devices.
Customers Searching Local are more likely to buy
Local searchers don’t only want yes for an answer, they are ready to pay instant cash. If your small business intends on making as much money as possible, then you need to implement local SEO to target these customers. Still doubting? The local SEO stats say:
Local SEO remains absolutely necessary for your business. By using the suggestions and instructions in this content, you’ll improve your chances of ranking well for local terms. And what result would you get? You’ll reach engaged customers who are more likely to visit your store and purchase your products. What more could you ask for?