The peak season for home service companies is during the summer time. As a result of this, successful SEO for home services requires that these companies plan their marketing schedules in line with this cycle in mind.
An analysis shows that online searches for home service business rise between the month of April and May and peaks between June and July and drops massively in the month of September. How do small to midsize businesses plan a marketing and SEO strategy that takes this cycle into consideration? It all starts well before the summer business begins to record high sales.
Understand Seasonal Swings
Home service providers know the reasons behind their increase during the summer period. For the majority of consumers, they tend to relocate or move to somewhere cool during the warm period.
Landscaping is not a good option in the winter in many parts of the country because of the frozen ground, so the spring season is when companies see improvement in business. Meanwhile, high summer temperatures can have negative effects on HVAC systems, especially air conditioners.
When this summer period starts, the majority of home service providers have a tough time keeping up with demand. In other words, there’s no time to spend on marketing strategy. All they do is put their heads down, work fast and hard and hope they can get as much work as possible. This means the real SEO work should happen during the slow season.
Do Your SEO Homework.
When no customer requests for such service, you can use your spare time to support your SEO foundation, so you can ensure you’re being found when searches increase. It’s all about focusing on adjusting keyword strategy, producing SEO infused website content and other SEO strategies.
It’s also essential to make sure your website is optimized for SEO and mobile since these factors are now considered in organic ranking on search engines.
Provide the Solution
The main goal of home services consumers is finding quick solutions to stressful problems. The best thing you can do is to try as much as possible to be found easily.
You can also implement retargeting campaigns to help reach consumers who have done their research and are still looking for a service provider.
SEO for home services has distinct features because of seasonal swings in search volume, but this dynamic is something most companies experience to a certain degree, and there’s no excuse for failing to prepare a winning strategy.