Listings, Advertisements, Google Ads, AdWords, Service Ads, and others could be confusing. There are four main areas of a Google search engine results page (SERPs) where your small business can gain visibility.
1) Local Service Ads
The Local Service Ads appears first on the SERPs when the targeted keyword searched is related to a service.
Local Service Ads is an advertisement platform for lead generation hosted by Google.
This section is a lead generation platform, an alternative to pay-per-click. You won’t pay every time visitors click on your ad. Instead, the customer answers a short questionnaire and the LSA platform determines whether or not you can provide the requested service. If you receive that lead, you pay for it, even if you close the deal or not.
2) Google Ads
The next section is the Google Ads section, formerly known as AdWords. It’s not the same as LSAs, they’re way different.
While LSAs are all about generating leads, Google Ads are pay-per-click. That means that every time visitors click on your ad, you get charged for that click.
To be found in this section, then you need to be running Google Ads which is all about targeting specific keywords, locations, and demographics and setting up an ad spend. The ad spend serves as the budget where the cost of every click will be deducted. The cost of the click depends on the keyword targeted and competition. Most companies suggest a minimum ad spend of $300 per month.
The last section of Google SERPs is the organic section. Anything that comes from this section is done organically. It’s specifically for websites and you cannot pay Google to place your website at the top of this section.
So how do you rank at the top of the organic section? Through SEO only. We don’t have enough time in this article to cover the details, but the basics of appearing in this section are:
Evidently, we are an SEO agency and offer these services to all of our clients. So don’t worry, we’ve got you covered.